This packaging case study involves a lot of hoopla and several diverse inputs: Kobe’s last game, an air-filled ziplock bag and oxygen transmission rates.
There had been much hoopla over the course of NBA great Kobe Bryant’s final year with the Los Angeles Lakers, which only grew exponentially for his last game at the Staples Center in Los Angeles on April 13. The game itself had a storybook ending, with Kobe totaling 60 points.
Given the hype around the event, one could argue that this was a peak moment to cash in on selling Kobe gear and memorabilia. One of the items found listed for sale on eBay included a “bag of air from Kobe’s final game.” The bids shot up to a high of $17,500 before it and a number of such bags that had turned up were removed by Ebay. Meantime, dozens of media outlets reported on the frenzy, including The Huffington Post.
A ziplock bag of air from Kobe Bryant's last game showed up on Ebay with bids reaching as high as $17,500
But what about the permeability?
A colleague and I were enjoying a water cooler discussion on the game and this highly valuable bag, when our packaging engineer light bulb flipped on and we thought aloud: “But what about the bag permeability?” “How well could this inexpensive packaging vessel contain this precious investment?”